Localization means the process in which a product is adapted to a specific locale, that is, to its language, culture traditions, local standards and norms as well as to the demands, requirements and expectations of a target market.

Apart from the text translation, the following icons, cultural, content and technical issues must be considered, including local conventions, time/date displays, measurement systems, numbers and currency, legal conventions, character encodings & fonts.

Meanwhile, a perfectly localized product should meet all the legal requirements of the local/target markets.

A localized product enables the local users to work in their own language and in a setting that is natural to them.

• Easier market penetration: Localized products can more easily enter target markets.
• Enlargement in the potential customers Users tend to buy the products and services localized into their own languages.
• Reduce in the training cost and support services: The localized products can be used more easily and quickly.
• Enhancement in the users' confidences: The users are more confident in the future gains from their investment in localized products and services.
• Buildup of the products' competition: When others things being equal, the localized products may mean improvements in the performances and functions based on the local language supports. Thus, a beneficial cutting edge forms against its similar products.