Easier market penetration. Localized products can more easily enter target markets.
Enlargement in the potential customers. Users tend to buy the products and services localized into their own languages.
Reduce in the training cost and support services. The localized products can be used more easily and quickly.
Enhancement in the users' confidences. The users are more confident in the future gains from their investment in localized products and services.
Buildup of the products' competition. When others things being equal, the localized products may mean improvements in the performances and functions based on the local language supports. Thus, a beneficial cutting edge forms against its similar products.